Up until 1999: The footballer (Illustration: J. Melnes)1998 – 2010: The IFS leader (Illustration: J. Melnes)2008: The ideologue (precursor to Maksima) (Illustration: J. Melnes)2010: The promoter (Illustration: J. Melnes)2010 – 2025: The student and the strategist (Illustration: E. A. Madsen)The storyteller and the «media spinner»: Before, now, and in the future (Illustration: E. A. Madsen)
